
The
history of the T-shirt is replete with origin myths. In one sense,
T-shirts -- lightweight undergarments designed to be worn in hot or
extremely temperate conditions -- have been around for thousands of
years. Archaeological evidence suggests that laborers in ancient Egypt
wore a kind of "T-shirt," and anthropologists and clothing historians
can point to many similar garments throughout history.
Last Century
The modern incarnation of the T-shirt originated sometime between the
late-19th and mid-20th century. Some Anglophiles remain convinced that
the English were the first to design the T-shirt in around 1880. In any
case, by the turn of the century, many clothiers in Europe had picked
up on the trend.
United States citizens first became aware of
the existence of "light cotton undergarments" during World War I, after
American soldiers saw their European counterparts wearing them. Members
of the US Navy at that time were required to wear heavy wool uniforms,
which were incredibly uncomfortable during the hot European summers.
The US Navy's claim that it introduced the first T-shirt to America in
1913 is not unchallenged. Many believe that a man named Howard Jones
engineered the first "true T-Shirt," an absorbent athletic garment
designed for athletes on the University of Southern California football
squad.
The moviegoing public was stunned in 1934 when Clark
Gable appeared in the Oscar winning film, It Happened One Night,
wearing his slacks with just a T-shirt. With Claudette Colbert in the
same motel room, albeit behind a flimsy hanging-sheet "wall," it was
too much for some moralizers, who quickly instituted censorship via a
movie rating "commission."
In World War II, the T-shirt soared
to new heights of popularity. Somewhat ironically, photos of American
soldiers doing labor in T-shirts glamorized the garments. Shortly after
the war ended, in 1948, presidential challenger Thomas Dewey used a
massive T-shirt campaign to advocate for his candidacy. Four years
later, general Dwight D. Eisenhower also employed a T-shirt campaign
("I like Ike!") to generate interest. Around this time, American icons
like James Dean, John Wayne and Marlon Brando "shockingly" wore
T-shirts both in public and in their TV and film appearances. These
cultural moments paved the way for a broad new popular appreciation of
the T-shirt.
Modern History
In the 1960s and 1970s,
the counterculture movement claimed the T-shirt as a symbol of its
rebellion. So-called "tie dyed" T-shirts became the rage; screen
printing and other home design techniques also empowered people to
tailor their own T-Shirt messages. Professional designers expanded the
form as well, offering alternative cuts and styles, such as the scoop
neck, tank top, and V-neck.
By the 1980s, the T-shirt had
solidified its place as a defining garment of a generation.
Counterculture figures galore embraced the T-shirt and made it a staple
of the American wardrobe. Rock bands, political activists, and other
iconic figures of the Vietnam and Woodstock generation all helped
cement the T-shirt's cultural position in the pantheon of native dress.
In the 1990s, the T-shirt evolved further as a social phenomenon.
So-called "joke T-shirts" became prominent. Many such shirts included
bawdy jokes, lewd plays on words, and the like. At the same time,
top-tier designers were reinventing the form as a luxury garment.
By the turn of the 21st century, designers like Diesel and Versace were
selling ultra high-end T-shirts for hundreds of dollars. What's more,
during the first decade of the 21st century, we have seen an increasing
trend towards proliferation of independent labels. Thus, the T-shirt
marketplace has become more variegated than ever. Traditional T-shirt
manufacturers, like Jockey, Heinz, and Calvin Klein, continue to
produce millions of standard undergarments every year. Simultaneously,
medium and high-end designers evolve their own takes on the concept.
Where did the actual word "T-shirt" come from? The answer to this
riddle is a matter of debate. Conventional wisdom suggests that the
name comes from the shape of the shirt on the body. However, some
believe that "T" in "T-shirt" comes from the last syllable of the word
"amputee." The idea behind this theory is that T-shirts with short
sleeves resemble the bodies of amputees. Finally, some believe that the
"T" is short for "training." Given the military origins of the garment,
there is some at least anecdotal support for this idea.
Future of the T-shirt
How the T-shirt concept will evolve in the future is anyone's guess.
One trend which many marketers point to is America's increasing desire
for "mass customization." Society demands more and more mass-produced
commodities -- like T-shirts -- but our increasingly individualistic
culture simultaneously urges us towards customization. Thus, suggest
many designers, the T-shirts of the future may be mass-produced yet
made to order. We'll continue to see the full range of T-shirts
currently on the market, but we will also see an increasing number of
both professionally customized and clever, "home branded" garments.
Source =
http://www.floweradvisor.com/lifestyle/women/fashion/2940/the_history_of_the_tshirt/